When we created genEquality’s original branding in 2017, we gravitated towards colors that didn't have stereotypical gender associations: purple, green, gray, black and white. Over the years, we've struggled to find specific shades and colors that we felt connected to in any way - and we wanted to change that. In this process, we came up with something even more meaningful than a set of primary brand colors.

BrandgenEqualityMarch 2, 2022design, equality, brand, colors, identity

Fonts Can Activate Equality and Inclusion

While women make up more than half of the design workforce, typography appears to be a particularly male-dominated area of the design industry. It’s been suggested that type design’s roots in the historically male-dominated world of printing has resulted in today’s gender disparities; as of 2019, only 24.6% of Rentafont's fonts were designed by female designers.

BrandgenEqualityMarch 2, 2022fonts, design, brand, identity, women, typography, equity

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