Gendered disparities in health are solvable, technical problems. But the disparities won’t solve themselves; we have to push for their solutions in every way we can.
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When we created genEquality’s original branding in 2017, we gravitated towards colors that didn't have stereotypical gender associations: purple, green, gray, black and white. Over the years, we've struggled to find specific shades and colors that we felt connected to in any way - and we wanted to change that. In this process, we came up with something even more meaningful than a set of primary brand colors.
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